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Head of Marketing & Communication (m/f/d)

  • Bucharest (RO)
  • Marketing / Communication / Editing
  • Fulltime
  • Published: 2025-03-25
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Want to work in a culture built on mutual trust and respect? How about having the freedom to make work fit into your life (and not the other way round)? A career with Thinkproject could be just the opportunity you're looking for.

What do we do?

Thinkproject is a European market-leader in digitalisation tools for construction companies. It sounds complex, but we'll explain further! Construction companies used to use manual administration and physical paperwork for projects (sometimes hundreds of thousands of bits of paperwork for one project!). Using our construction intelligence solutions, businesses can go digital, which benefits everyone from the construction companies to the wider public. 
Our mission is to deliver digitalisation to make a safer, healthier and more sustainable AECO (Architecture, Engineering, Construction, Operations) industry. This is a really exciting time to join our company, since our founding in 2000 we have gone from strength-to-strength and have lots of exciting developments coming up soon that you could be a part of.
 
As a seasoned Head of Marketing & Communication, you will be at the forefront of developing and executing our corporate marketing, communications, and brand strategy. We are looking for a visionary leader who can craft compelling narratives and enhance our brand presence. This role will be instrumental in shaping and amplifying our corporate messaging, driving brand awareness, and engaging both internal and external audiences.
 
This leadership role in marketing involves managing a diverse, remote team across multiple regions, including native English, German, and French speakers. The ideal candidate is a strategic thinker with a proven track record in enterprise SaaS marketing and communications, excelling in storytelling, digital engagement, and media relations.

What your day will look like

Corporate Messaging & Brand Narrative
  • Develop and refine corporate messaging, positioning, and key narratives in line with our brand strategy.
  • Ensure consistent messaging across all channels, including website, social media, press releases, and events.
  • Establish and uphold messaging guidelines, covering tone, visual identity, and key messages
Corporate Communications & Media Relations
  • Write impactful news releases, social media posts, and corporate announcements.
  • Collaborate with customers and partners on joint releases and co-marketing initiatives.
  • Work with executives on videos, speeches, and conference presentations.
  • Maintain and update the corporate profile and "About Us" section on the website.
  • Cultivate and nurture relationships with media, analysts, and industry influencers
Internal Communications
  • Design and execute a strategic internal communications plan to enhance employee engagement and ensure alignment with corporate priorities
  • Create compelling internal announcements, emails, and content for company-wide updates
  • Assist teams in developing and managing intranet (SharePoint) pages to facilitate seamless information sharing
  • Coordinate and maintain a structured internal communications calendar for consistency and clarity across the organization
Social Media & Digital Engagement
  • Take full ownership of our organic social media strategy, driving brand awareness and engagement.
  • Manage the editorial calendar and create compelling, multi-format content, including posts, banners, videos, and event coverage.
  • Encourage and nurture employee advocacy to amplify our brand presence on social platforms.
  • Lead our corporate influencer strategy by partnering with key internal voices, such as leadership and podcast hosts.
  • Uphold and enforce our company-wide social media policy to ensure consistency and alignment across all channels
International Marketing & Localization
  • Lead the localization of English-language content for paid and organic campaigns in French and German
  • Collaborate with regional Sales and Service teams on local news and announcements
Newsletters & Email Marketing
  • Relaunch and manage regular newsletters in English, German, and French to grow subscriber engagement
  • Cross-promote webinars, videocasts, events, and marketing campaigns through newsletter content
  • Support product marketing and demand generation teams with email marketing campaigns in multiple languages

What you need to fulfill the role

  • 10+ years of experience in marketing and communications within an Enterprise SaaS or software company (revenue between €75M - €500M)
  • Proven track record in growing brand awareness and increasing engagement across social media and email channels
  • At least 3 years of experience leading a communications or marketing team of 5 or more people
  • Strong expertise in AI-powered content creation, localization, and video/motion graphics production to enhance productivity
  • Exceptional storytelling skills, with the ability to craft compelling narratives for various audiences
  • Strong collaboration and relationship-building skills to engage internal teams, executives, and external partners
  • Ability to develop creative concepts and work closely with design and creative teams to bring messaging to life
  • Experience leading multi-language, international marketing and communications functions
  • A background in demand generation or growth marketing is highly beneficial
  • Experience managing freelancers and external agencies

What we offer

Health Days I Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Demo Days I Coffee Chat Roulette I Ideas Portal I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your contact:

Ulrike Ecke 

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.


Working at thinkproject.com - Make your intelligence an asset.