Marketing Automation & Data Manager (f/m/d)
- Bucharest (RO)
- Marketing / Communication / Editing
- Fulltime
- Published: 2026-09-24
Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.
By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
What your day will look like
The Marketing Automation & Data Manager is the technical owner of Thinkproject’s Marketo environment and its connections to the broader commercial technology stack.
The role ensures that campaigns, lifecycle programmes, data flows and lead-management processes operate accurately and reliably. It combines hands-on Marketo administration with campaign operations, data quality, technical troubleshooting and user enablement.
The demand gen teams define audiences, journeys and campaign objectives; the Marketing Automation & Data Manager translates those requirements into scalable technical solutions.
Responsibilities:
Marketo administration
- Act as the primary administrator and technical owner of Marketo.
- Manage users, roles, workspaces, partitions, channels, tags and programme templates.
- Maintain naming conventions, folder structures, tokens and operational programmes.
- Configure and monitor smart campaigns, lists, forms, landing pages and email programmes.
- Manage platform releases and assess their impact on existing processes.
- Monitor platform health, campaign queues and system performance.
Campaign and lifecycle implementation
- Build and test automated nurture, acquisition, re-engagement and customer programmes.
- Translate campaign and lifecycle requirements into scalable Marketo programme structures.
- Create reusable templates that allow marketers to launch campaigns efficiently.
- Implement segmentation, personalisation and localisation requirements.
- Establish quality-assurance processes for data, links, tracking, consent and rendering.
Support campaign activation while protecting platform integrity and governance.
CRM integration and lead management
- Monitor and maintain the integration between Marketo and the CRM.
- Manage field mappings, synchronisation rules and operational data flows.
- Implement the technical logic for lifecycle stages, scoring, qualification and routing.
- Investigate and resolve synchronisation errors, duplicate records and routing failures.
- Partner with Revenue Operations on changes affecting leads, contacts, accounts and opportunities.
- Document dependencies between marketing automation and CRM processes.
Data quality and compliance
- Monitor data completeness, accuracy, duplication and standardisation.
- Implement automated processes for enrichment, normalisation and database hygiene.
- Maintain consent, subscription and communication-preference processes.
- Support GDPR-compliant collection and use of prospect and customer data.
- Manage suppression rules, retention processes and preference-centre integrations.
- Escalate data, security or compliance risks to the appropriate owners.
Reporting and analytics enablement
- Ensure campaigns use consistent tracking, taxonomy and attribution fields.
- Support reliable reporting across Marketo, CRM, website and advertising platforms.
- Produce operational reporting on database health, campaign execution and lead processing.
- Help diagnose conversion issues by analysing programme and lifecycle data.
- Validate that campaign and attribution data reaches downstream reporting systems correctly.
Documentation and enablement
- Maintain technical documentation, data dictionaries and process maps.
- Train marketers on approved templates, processes and platform standards.
- Provide technical guidance during campaign planning.
- Establish intake, prioritisation and service-level processes for Marketo requests.
- Reduce reliance on manual processes through automation and reusable programme architecture.
Measures of success
- Marketo and CRM synchronisation remains reliable and errors are resolved promptly.
- Lead scoring and routing operate within agreed service levels.
- Campaigns launch accurately and require fewer manual corrections.
- Marketing database quality and consent coverage improve.
- Teams use standard templates, taxonomy and governance processes.
- Operational incidents and unplanned technical work decrease.
- Marketing reporting contains complete and consistent campaign data.
- Automation reduces campaign production time and repetitive work.
What you need to fulfill the role
- 4+ years of experience in marketing automation or marketing operations.
- 3+ years of hands-on Marketo administration experience.
- Strong knowledge of Marketo programmes, smart campaigns, tokens, forms, landing pages, segmentation and database management.
- Practical experience with Salesforce or another enterprise CRM.
- Experience managing marketing automation and CRM integrations.
- Understanding of lead lifecycle, scoring, routing and attribution processes.
- Strong troubleshooting skills and attention to detail.
- Working knowledge of GDPR, consent management and email-marketing requirements.
- Ability to translate business requirements into technical workflows.
- Strong written and spoken English.
Preferred experience
- Marketo Certified Expert or equivalent certification.
- Experience with APIs, webhooks, integration platforms or enrichment tools.
- Basic HTML and CSS knowledge for troubleshooting emails, forms and landing pages.
- Experience supporting multilingual and multi-region marketing teams.
- Familiarity with account-based marketing platforms and buying-group data.
- Experience with business-intelligence or data-visualisation platforms.
What we offer
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.
Your contact:
Ulrike Ecke
Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
Working at thinkproject.com - think career. think ahead.
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