Senior Digital Marketing Manager (m/f/d)

  • Madrid (ES)
  • Munich (DE)
  • Fulltime
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Join us at Thinkproject and Make your Intelligence an Asset. We are a multi-national, enthusiastic group who are passionate about bringing digital and sustainable software to the architecture, engineering, construction and operations sectors. You can expect a culture of openness, respect and inclusivity where every team member is given a chance to flourish in a fast-paced and rewarding environment. If you are motivated by change and challenges, then we are waiting to hear from you!

Reporting to our Brand & Digital Marketing Director, we are looking for a Senior Digital Marketing Manager (m/f/d) with a strong grasp of current marketing tools and strategies, who can lead integrated digital marketing campaigns from concept to execution. You will also be responsible for effective measurement of digital marketing initiatives. Taking Thinkproject’s brand footprint to the next level. 
This is an exciting time to join our Marketing team, with the release of the new Thinkproject website and our relaunched brand, there is ample room to bring ideas to the table and shape our brand for years to come. 

Engage, empower & learn | Your tasks

Plan and execute Thinkproject’s digital marketing 360 strategy, including: 
  • SEM/SEO performance: identify and track the right keywords for the business and within the competitive space in the different markets (DACH, UK, Spain and France), find opportunities for traffic generating content and increase our ranking on relevant search terms and strategic pages.   
  • SEM/paid performance: identify best in-class practices in paid ads in all four markets and be able to generate both brand awareness and conversions from them with over-achievement in Impression Share, Brand Lift, Engagement, and conversion. 
  • Social Media: build up our presence and performance in LinkedIn in collaboration with our Content Manager. Keep our engagement levels high, boost our follower base and conversion rate, and increase website traffic from SoMe, in both the organic and paid space. 
Integrated digital marketing/advertising Campaigns: 
  • In collaboration with our brand director, develop advertising strategies to increase our brand awareness and buyer interest in products and services in all key markets. 
  • Monitoring project progress, from planning to execution, to ensure it remains focused and effective. Quick and effective performance optimization through target audience reviews and creatives, for example. 
Analytics and Reporting:  
  • Be a GA geek, control the tool with proficiency and be able to identify and communicate trends, insights and optimizations needed based on regular reports. 
  • Design and execute a dynamic dashboard that allows real-time performance monitoring of all digital marketing channels. 
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).  
  • Constant engagement and deep collaboration with our Demand Generation marketing team for an end-to-end customer experience across multiple channels and customer touch points.  
  • Consultative role with our Field Marketing team to create optimum conversion landing pages and overall regional paid efforts. 
  • Manage agencies and other digital marketing vendors in all different markets. 
  • Constant evaluation of emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 

Open-minded, committed & versatile | Your profile

  • You will be comfortable working with complex challenges, and understand the value of rapid test and learn approaches.  
  • Highly organised, hands-on, detail oriented and able to prioritise requests under time pressure. 
  • Strong analytical brain, with quick ability to act and optimize on the insights. 
  • Sense of urgency, flexibility to adapt plans and quick action taken. Enjoys a busy atmosphere where every day is different. 
  • Experience using web, SEO and other analytics tools. 
  • Fluent English language skills. German language skills as well as French and Spanish are a plus. 

Trustworthy, professional, honest | What we offer

Choose Thinkproject – build a strong career and build a better world. Take your place at the forefront of an industry poised for transformation, learn from experts and collaborate with smart and supportive colleagues, partners and customers. Join our team and open up a host of opportunities, from locations to positions. We understand the importance of empowering our staff and always encourage you on your career journey, wherever that may take you!

Your contact:

Minette Tshibangu | T +49 89 930 839-419

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - Make your intelligence an asset.