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Solution Marketing Specialist (m/f/d)

  • Bucharest (RO)
  • Fulltime
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Want to work in a culture built on mutual trust and respect? How about having the freedom to make work fit into your life (and not the other way round)? A career with Thinkproject could be just the opportunity you're looking for.

What do we do?
Thinkproject is a European market-leader in digitalisation tools for construction companies. It sounds complex, but we'll explain further! Construction companies used to use manual administration and physical paperwork for projects (sometimes hundreds of thousands of bits of paperwork for one project!). Using our construction intelligence solutions, businesses can go digital, which benefits everyone from the construction companies to the wider public. 

Our mission is to deliver digitalisation to make a safer, healthier and more sustainable AECO (Architecture, Engineering, Construction, Operations) industry. This is a really exciting time to join our company, since our founding in 2000 we have gone from strength-to-strength and have lots of exciting developments coming up soon that you could be a part of. 
 
As a Solution Marketing Specialist you are responsible for crafting and communicating the value of our platform and its interconnected solutions. You play a key part in supporting sales initiatives, refining brand positioning, and driving customer engagement through compelling content. A deep understanding of B2B SaaS marketing is essential, Knowledge of the construction technology industry is very beneficial, to effectively differentiate our offerings in the marketplace.
 
In this role you are required collaborate close with Sales, Presales, Product Management, and Sales Enablement to develop and implement high-velocity digital marketing initiatives. You will be instrumental in generating high-value content that supports product launches and ensures our solutions are well-positioned across our key markets in Europe, New Zealand/Australia and Middle East.

What your day will look like

Market-Focused Responsibilities:
  • Define and refine the value proposition of our platform and its integrated solutions, aligning with industry-specific challenges and customer needs
  • Develop targeted messaging strategies that address key market trends, regional demands, and customer pain points
  • Support go-to-market (GTM) efforts by producing insight-driven positioning and customer-focused messaging
  • Ensure consistency and relevance in content creation to support product launches across all active regions
Role-Specific Responsibilities:
  • Develop high-quality marketing assets, including screen recordings, live demos, presentations, sales collateral, video casts, and event materials
  • Translate complex technical solutions into clear, impactful messaging that highlights business value and differentiators
  • Collaborate with cross-functional teams to ensure alignment between marketing content, sales initiatives, and customer engagement strategies
  • Represent the company in live product demonstrations, webinars, and industry events to showcase solution capabilities
  • Leverage content management systems to streamline asset organization and distribution
  • Continuously refine content strategies to enhance audience engagement and improve digital marketing effectiveness
 
Execution Excellence:
  • Act as a subject matter expert in solution storytelling and go-to-market content development
  • Work cross-functionally to ensure content production aligns with overall marketing and business objectives
  • Demonstrate initiative in developing creative, high-impact content strategies while maintaining a structured workflow
  • Continuously optimize content performance through stakeholder feedback, market insights, and performance analysis
 

What you need to fulfill the role

  • 5+ years experience in B2B SaaS marketing, preferably within the construction technology sector
  • Strong expertise in content development, messaging strategies, and stakeholder collaboration
  • Proven ability to translate complex technical concepts into clear, compelling narratives
  • Experience supporting go-to-market strategies, product launches, and digital marketing campaigns
  • Proficiency in content management systems and marketing automation tools
  • Exceptional written and verbal communication skills in English; additional language skills are an advantage
  • Highly organized, detail-oriented, and capable of operating in a fast-paced, high-growth environment
  • Strong ability to work cross-functionally with Sales, Presales, Product Management, and Sales Enablement teams

Why Join Us?

  • Work with a rapidly expanding company at the forefront of construction technology innovation
  • Join a high-energy team of 20 marketing professionals focused on delivering top-tier digital marketing
  • Play a crucial role in shaping the positioning and success of industry-leading solutions
  • Thrive in a dynamic, fast-paced environment that values creativity, initiative, and structured execution

What we offer

Health Days I Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Demo Days I Coffee Chat Roulette I Ideas Portal I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your contact:

Ulrike Ecke 

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.


Working at thinkproject.com - Make your intelligence an asset.